CASE STUDY [Political Campaign]
Sh. Om Birla: 2019 Lok Sabha Campaign
Objective
Position Sh. Om Birla as a trusted leader in Kota, Rajasthan, while driving voter confidence and visibility across both traditional and digital platforms. The challenge was to cut through election clutter and create a unified narrative that resonated with urban and rural voters alike.
Innovative Solution
Mindwalk designed an integrated communication strategy combining print, outdoor, social media, and experiential outreach. The campaign emphasized Sh. Om Birla's accessibility, grassroots connect, and vision for Kota, while maintaining consistency across every medium.
Execution
Content Strategy & Design: End to end communication design including campaign collaterals, outdoor hoardings, and digital creatives.
Social Media Management: Daily updates, interactive posts, and video snippets to amplify Birla's message.
Event Concepts: Localized rallies and experiential touch-points to strengthen voter engagement.
Narrative Building: Positioning Sh. Om Birla as a "people's leader" through storytelling and visual identity
Results
Sh. Om Birla won the 2019 Lok Sabha Election from Kota with 800,051 votes (58% vote share), defeating his INC rival by a margin of 279,677 votes.
The campaign achieved high recall and engagement, sustaining communication momentum even after his victory, when he became the Hon'ble Speaker of the Lok Sabha.
The integrated approach demonstrated how consistent design and storytelling can translate into measurable electoral success.
